Creating variables inside article text

Question

I am very new to Joomla. I started 4 days ago. Does anybody know an easy and not very time consuming way to use the article like a template, defining variables that could substitute simple strings. We have several sites and those site have different language versions that have {BRAND NAME} translated to many languages, and we would like to be able to replace this with the relevant brand name inside the article. This could be also very useful in case the brand name changes slightly so we won't have to edit every article again.

Answer 1

I'm not 100% sure I understand what you are doing, but NoNumbers ReReplacer seems to do something like what you want. Here is what is written about ReReplacer on their site http://www.nonumber.nl/extensions/rereplacer/userguide

ReReplacer enables you to search and replace virtually anything in your website on-the-fly.
It functions on the HTML level of your website, so you can replace any piece of HTML you can find.
You can search for stuff and replace it with something else. Or remove it (by replacing it with nothing). ReReplacer supports powerful Regular Expressions.

Answer 2

In Language Manager, you can define Label Overrides. E.g. MYLABEL_A_VARIABLE "This is a test".

To render Language Labels (there are several ways), in an article, I prefer to install NoNumber Sourcerer http://www.nonumber.nl/extensions/sourcerer:

This is a simple article to show a {source}
<?php
    echo JText::_('MYLABEL_A_VARIABLE');   
?>
{/source} variable.

And if you use Sourcerer and place that code in a snippet using NoNumber Snippets, you can actually call the code block in your article using this format: {snippet brandnameX} which keeps your articles nice and clean.